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Visa Partners with Vietnam’s Sun Group to Expand Digital Payments in Tourism Sector

Visa Partners with Vietnam’s Sun Group to Expand Digital Payments in Tourism Sector

Author:

Global Cryptocurrency

Published:

2025-12-23 12:02:02

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BTCCSquare news:

Visa shares edged higher after announcing a partnership with Sun Group to integrate payments into Vietnam’s official tourism platform. The collaboration aims to streamline travel planning, bookings, and payments for international visitors—a strategic MOVE into Southeast Asia’s fast-growing travel economy.

While Visit Vietnam’s undisclosed user metrics obscure near-term revenue potential, the deal aligns with Visa’s broader push to embed payment infrastructure in emerging markets. Vietnam’s 20% annual tourism growth creates long-term opportunities for fintech firms targeting high-spending travelers.

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